THE MOBILE OPPORTUNITY

How Brands Are Shifting Their M-Commerce Strategies

A WBR Digital Whitepaper Presented in Conjunction with Jumio and Urban Airship

Driven forward by technological innovation, the retail paradigm is in the midst of a significant shift. The proliferation of shopping channels has fundamentally impacted consumer behavior, creating a more diffuse shopping experience that is increasingly being carried out over multiple channels.

What follows is an analysis of the best practices and paradigm-shifting capabilities retailers are leveraging to drive revenue through mobile.

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