How Retailers Can Cash in on Mobile Commerce

The growth of mobile in the last decade has been rapid and exceeded expectations. In fact, for operators, such as Paddy Power, it already accounts for 67% of online revenue.

However, as impressive as overall industry and mobile platform growth is, many customers and millions of pounds of revenue are being lost, as operators acquisition programs have come to resemble leaky buckets.

With this in mind, the purpose of this white paper is to research the problem of abandonment in online gaming, how it affects operators and find out what can be done to tackle the issue.

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