Protecting Minors Online

Methods and mindsets of businesses operating in age-restricted industries

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Key Findings

Download a copy of the report to learn what's behind these key findings:

  • 54% of respondents believe minors have at some stage accessed or bought their age-restricted products.
  • 95% of respondents believe it is important that minors do not access their company's age-restricted product or service.
  • 67% believe their companies are responsible for preventing minors access to age-resttrcited products or services.
  • 45% believe a corroborating selfie with a government-issued ID is the most effective stand-alone age-verification solution.

The UK government has appointed Ofcom to tame the worst excesses of social media by regulating a broad range of online harms. Regulations are aimed, in part, at age-restricted industries in order to better restrict access by minors.

Against this backdrop, in March 2020, Jumio commissioned research with Vitreous World to understand the opinions of UK-based tech decision-makers within organisations that sell or offer age-restricted products or services.

Surveying 200 participants representing businesses of all sizes, the research aimed to uncover their thoughts on responsibility, the importance of protecting minors, their current age-verification method and factors influencing their decision when choosing to implement one.

Importantly, Jumio sought to understand their possible reluctance to invest in proper safeguarding and age-verification technologies and what would make them more likely to do so.

Complete the form on this page for the complete survey results and lessons for protecting minors online.