Gartner® Report

2022 Gartner Market Guide for Identity Proofing and Affirmation

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The Evolving Identity Proofing Market

Because nearly every component of modern life embraces digital channels, the need to obtain confidence in the identities of customers, citizens, partners and employees through remote interactions continues to grow.

According to a recent report from Gartner, identity proofing is key to establishing that trust.

"Identity proofing is the combination of activities during an interaction that brings an identity claim within organizational risk tolerances, such that:

  • The real-world identity exists.
  • The individual claiming the identity is, in fact, the true owner of that identity and is genuinely present during the process."

"Identity proofing traditionally focuses on use cases in which an organization is interacting with someone for the first time,” the report states. “Examples include account opening, registration, application or enrollment. Emerging use cases involve high-risk events such as credential recovery."

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Identity Proofing, Fraud Detection and User Authentication Require Orchestration

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According to the report, “the close interplay between identity proofing, fraud detection and user authentication across the user journey has become critical in establishing trust and mitigating risk online. The need to consider a broad range of risk and trust signals across events such as onboarding, login, credential recovery and high-risk activities like adding new payees and transferring funds in banking is foundational to concepts such as continuous adaptive trust.”