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2023 Gartner Market Guide for Identity Verification

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The Evolution of Identity Verification

Nearly every component of modern life embraces digital channels. The need to obtain confidence in the real-world identity of a person in remote interactions remains paramount in many business scenarios.

According to a recent report from Gartner, identity verification helps deliver security, compliance and trust across use cases.

“The purpose of identity verification is to establish confidence in the identity of a user during a digital interaction,” the Gartner Guide states. “As a result, across all geographies and industries, the use cases in which identity verification is required in the market today have become broad in scope. This is accelerating as the pace and reach of digital transformation continue to expand the scope of digital interactions for both customers and workforce.”

Growing Concerns About AI-Enabled Attacks Using Deepfakes

The Gartner Guide also highlights growing concerns around generative AI and deepfake technologies, with Gartner reporting a significant increase in clients asking about the integrity of identity verification now that attackers could be using deepfakes.

“Security and risk management leaders must make deepfake detection a key requirement, and should be suspicious of any vendor that is not proactively discussing its capabilities in this respect,” the Gartner Guide states.

Gartner, Market Guide for Identity Verification, Akif Khan, 7 September 2023.

Note: The report title was changed from Market Guide for Identity Proofing and Corroboration to Market Guide for Identity Proofing and Affirmation in 2020 and changed to Market Guide for Identity Verification in 2023

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