How to Put the Brakes on Mobile Booking Abandonment Rates in the Travel Industry
A 2015 Jumio Mobile Consumer Insights Study found that nearly 40% of travel customers abandon their mobile transactions. This translates to billions in lost potential revenues.
Why do customers abandon mobile bookings? What can you do to turn more "shoppers" into revenue?
In this guide, we'll show you one of the single most effective ways to encourage follow-through on mobile bookings, with examples of how to reduce abandonment throughout the traveler's journey.
Let us show you the way.