Account Opening in the Online Gaming Industry

Results from Jumio's international survey of active online gambling customers and leading global operators.

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What's Covered?

  • The importance of mobile onboarding
  • The perceived and real value of online identity verification
  • How regulations will shape the future of online ID verification in gaming

What happens when players and operators open up about the account opening experience?

Jumio commissioned Harris Interactive and iGaming Business to survey active online gaming customers and global gaming operators and the findings might surprise you.

According to our research, 1 in 4 players have abandoned the account opening process with an online gambling site. This report will help you understand why and how to strike a winning balance.

We explored differences between desktop and mobile customer onboarding processes and opportunities to reduce abandonment.

We delved into what matters to customers in the onboarding process and how player perceptions compare to those of operators.

Finally, we looked at how operators can successfully balance a positive user experience and operational efficiency with fraud prevention and AML/KYC/GDPR compliance.

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